Globetrotter

Trailer

Each spot will focus on one of the central themes – values , passion , and sustainability – and tell these stories in the context of the personal experiences of the employees.

The spots will be narrated in a documentary style, showing in an honest and profound way how the employees live these themes in their daily work.

As the campaign progresses, additional spots featuring other protagonists will create a mosaic that represents the values and corporate philosophy of Globetrotter in its full breadth.

Spot 1 Einsatzort

Spot 2 Leidenschaft

Spot 3 Werte

To capture the essence of these themes, we accompanied the protagonist Christiane at her workplace and favorite places. Through in-depth interviews, the script was crafted directly from her words – honest, unpretentious, and close to her personal story.

The biggest challenge in editing was connecting the individual stories in a way that conveyed the overarching message.

Through a combination of atmospheric imagery, sound bites, and dynamic editing, a series was created that truly shows what it means to be part of this team.

In three spots, we share the values, passion, and sustainable mindset that connect Globetrotter employees. In their own words, they talk about their stories, their motivation, and their passion for their work – but also about their personal drive. Because those who work at Globetrotter do so out of conviction.

Today, Globetrotter is one of the leading outdoor brands that integrates sustainability into all its corporate processes. Sustainable products, recycling, second-hand concepts, and in-house workshops are the focus – with the clear goal of conserving resources and creating durable alternatives.

But sustainability doesn’t stop at products. As an employer, Globetrotter also wants to show the added value that working here brings to its employees. The people working in various departments live the outdoor mindset and make an active contribution to a more sustainable work environment and production.

Our campaign aims to make this visible by authentically and accessibly telling real stories of values, passion, and sustainability – through the stories of the employees themselves.