The Case
Our goal was to present the captivating theater experience in an innovative way and spark the audience’s interest through strong visual elements.
By producing and publishing numerous social media clips, we actively contributed to brand building and reached a wide audience. These clips, which captured both the energy of the rehearsals and the magic of the performance, were strategically used across various platforms to build excitement for the show. With millions of views, we achieved impressive engagement and strengthened the connection with the audience.
Another highlight of our work was the development and placement of digital light posters. These innovative, interactive posters not only provided a visual presence in key locations throughout Hamburg, but also created a unique, immersive experience for passersby. This allowed the magic of the theater to be felt directly and engaged people in the experience.
Through these creative approaches, we helped bring the theater production into the spotlight and sustain the audience’s interest.
