Overview

Trailer

While the commercial focuses on the brand and image of Globetrotter as an employer, the subsequent spots will dive deeper into the individual protagonists from the commercial, portraying them authentically in three additional spots.

Each spot will focus on one of the central themes – values, passion, and sustainability – and tell these stories in the context of the personal experiences of the employees.

The spots will be narrated in a documentary style, showing in an honest and profound way how the employees live these themes in their daily work.

As the campaign progresses, additional spots featuring other protagonists will create a mosaic that represents the values and corporate philosophy of Globetrotter in its full breadth.

Spot 1 Einsatzort

Spot 2 Leidenschaft

Spot 3 Werte

Challenge

To capture the essence of these themes, we accompanied the protagonist Christiane at her workplace and favorite places. Through in-depth interviews, the script was crafted directly from her words – honest, unpretentious, and close to her personal story.

The biggest challenge in editing was connecting the individual stories in a way that conveyed the overarching message.

Through a combination of atmospheric imagery, sound bites, and dynamic editing, a series was created that truly shows what it means to be part of this team.